Anime News and Facts

A collaboration between Lawson and Kimetsu no Yaiba is considered a failure

On August 31, the Japanese chain of stores Lawson started a collaboration campaign with the multimedia franchise of Kimetsu no yaiba. In this collaboration, the chain launched a variety of stamps on the purchase of certain products, and fans could exchange 90 of them for a sports towel available in four different designs: Tanjirou Kamado, Nezuko kamado, Kyoujurou Rengoku and Akaza.

The company, perhaps knowing the impressive impact it has had on any market it has participated in, estimated that making 400,000 units of each of the products would be enough to satisfy the potential wave of fans of the franchise who would rush to buy products and redeem your 90 coupons. With 1,600,000 units in stock, it was going to be a simple task, right?

The reality was not like that, perhaps because Kimetsu no Yaiba: Mugen Ressha-hen Losing more and more audience due to the entire original movie being re-broadcast, fans don’t seem too keen on supporting the franchise at the moment, which ended up falling on this collaboration as well. Lawson includes a counter of available units of each product, which as of the writing date of this article total 1,107,035 units. This means that they have barely managed to deliver just over 30 percent of the total or, viewed another way, they have 70 percent of the total products left.

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To make your situation worse, the delivery of the coupons / stamps in the branches to get one of these towels ends on November 29, so Lawson You are no longer thinking about the profit at this point, but about how to have the least amount of financial loss possible from this collaboration. It should be remembered that the video game for smartphones Kimetsu no Yaiba: Chifuu Kengeki Royale will be available in the catalog of QooApp soon in this link.

Kimetsu no yaiba

Synopsis of Kimetsu no Yaiba

In the Taisho era in Japan, Tanjirou Kamado is a kind and intelligent boy who lives with his family in the mountains. Tanjirou has become the head of his family after his father’s death, making constant trips to the village at the foot of the mountain to sell firewood and charcoal. However, his life changes when one day, returning home from a night out, he discovers that his family has been killed by a demon. Tanjirou and her sister Nezuko are the only survivors now, but she has been turned into a demon, although surprisingly she still displays emotions and seems to have a sense of reason. After an encounter with Giyuu Tomioka, a demon hunter; Tanjirou decides to become a demon hunter to hunt down his family’s killer and find a way to return Nezuko to normal.

Source: Otakomu

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