The idea is to take them to the new video service Reels.
TikTok is one of the biggest hits of recent times in terms of social networks, which is why Instagram is betting on its own short video service, Reels.
But it is not enough to have a quality service, so Instagram is now trying to convince the biggest influencers of TikTok to join Reels. The Wall Street Journal says that the social network has sought to attract some of the most well-known names and, despite not mentioning names, indicates that contracts worth hundreds of thousands of dollars have been offered.
Reels is not yet available in its final version, so it is still being tested in Brazil, India, France and Germany. It is expected that it will be officially launched soon.