The tracking portal Sensor Tower reported in October this year that Japan led in per capita spending on video games for smartphones in the first three quarters of 2021. «Japan led per capita spending on smartphone video games in 2020, and that trend has continued this year. The data reveals that, among the top 10 highest grossing markets in the first three quarters of 2021 – excluding China – Japan’s average per capita spending on video games for smartphones and non-video game applications outpaced all others with approximately 149 dollars, an increase of 18 percent year-on-year».
The report also indicated that this was five percentage points less than the 23 percent growth that Japan saw between the same periods in 2019 and 2020, potentially indicating that user behavior is normalizing after an increase in spending on applications driven by the COVID-19 pandemic.
Japan, South Korea, USA, Australia, Canada, United Kingdom, Germany, France, Thailand and Russia were the top ten top-earning markets for mobile apps by combined spending from the App Store and Google play from the first to the third quarter of 2021. (As in previous analyzes, China was omitted in order to make a direct comparison, as the Google Play platform is not available there.). These ten countries collectively saw their combined spending in the first three quarters of 2021 grow 22 percent year-on-year to $ 65.4 billion, up from $ 53.8 billion in the same period the previous year.
Although Japan posted the highest per capita spending on average in the period from Q1 to Q3 2021, US app stores generated the highest overall spending among the markets studied, with an increase of 24 percent year-on-year, to $ 30.1 billion, compared to $ 24.2 billion. Japan ranked second, with video game and mobile app revenue reaching roughly $ 18.6 billion, up 18 percent from a year earlier, from $ 15.8 billion.
Source: Sensor Tower
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