The Japanese portal Akiba Souken published an article entitled “The situation of anime in China remains uncertain”, which described the series that currently seem to be succeeding in the Chinese market. It should be remembered that this country is currently one of the most important markets for Japan, so success there has ensured the continuity of animation projects in the past.
Has the animated adaptation of Uma Musume: Pretty Derby been successful in China? In fact, the popularity situation of the Spring-2021 season in China is still uncertain, although it is clear that the situation is more difficult for new series. However, it seems that some animation projects have become popular enough to stand out from the crowd, especially because of a massive difference in cumulative views on distribution services in China.
Among the new titles this season, “Fumetsu no Anata e (To Your Eternity)”, is having a spectacular performance. Although some scenes have been cut or modified from the original content, the unique worldview and excellent story quality have been well received in China, so its popularity has only increased by leaps and bounds.
Additionally,“ Tensei Shitara Slime Datta Ken (That Time I Got Reincarnated as a Slime” and its spin-off Tensura Nikki (The Slime Dairies), have had magnificent performances among Chinese audiences. Another series of the same nature Superficial, “Slime Taoshite 300-nen, Shiranai Uchi ni Level Max ni Nattemashita (I’ve Been Killing Slimes for 300 Years and Maxed Out My Level)”, has also seen excellent numbers, especially for being an easy-to-enjoy series.”
Projects like Gokushufudou (The Way of the Househusband) were not well received by China due to the style of animation used, however, the comic content managed to coincide with the consumption needs of the general public, so its reproductions did not fall so low. And among the series that have been on air since January, “Kumo Desu ga Nani ka? (So I’m a Spider, So What?)”, Has been maintaining the high popularity it achieved since last season.Finally, although a variety of animation projects have been launched this year, the most popular and energetic for otaku has been ‘Uma Musume: Pretty Derby’. Even in the otaku community in China, which is constantly in tune with that of Japan, the explosive popularity of “Uma Musume: Pretty Derby” since the video game’s launch in Japan has been a source of constant surprise and attention.