Microsoft is one of the richest and most important companies in the world and it was that way more than 20 years ago. At the beginning of the millennium, the American company was investing significant resources to have the arguments that would make Xbox a giant in the world of gaming. That said, in this period he also learned that not everything can be obtained with a ticket and that they tried to buy Nintendo, but after making their offer they only received ridicule.
Bloomberg recently published a lengthy and interesting article focusing on Xbox’s rise as a giant in the gaming industry. To do so, they spoke with several of the executives who worked in the brand, who told them many of the strategies, plans and ideas they had to conquer this market.
One of the problems that Microsoft executives were looking to solve was the absence of exclusive games for Xbox and they thought that the best way to do it was to buy from a company that was an expert in video game development. They first tried Electronic Arts, who refused Microsoft’s idea. Faced with this rejection, they contacted Nintendo and even met with them to discuss the matter.
Unfortunately for Xbox executives, the meeting was far from what they dreamed of. Instead of a cordial chat about the possibilities of closing a deal, they only became the cause of laughter from Nintendo members.
“Steve [Ballmer, former CEO of Microsoft] had us meet with Nintendo to see if they would consider being acquired. They just laughed out loud. Imagine an hour of someone just laughing at you. That’s how the meeting went”, explained Kevin Bacchus, Xbox’s former director of third-party studio relations.