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Pokémon GO to join historic clothing brand collaboration

Gucci x the North Face line to build on hit mobile game

More than 4 years after its launch, Pokémon GO continues to be a success and a commercial reference for different sectors, after all, it is one of the most important and lucrative franchises for many years. Hence, on several occasions, Pokémon content has been part of important moments and next year will be no exception as it will join the Gucci x The North Face collaboration.

A few days ago, the clothing brands Gucci and The North Face announced their union in a winter clothing line that will return to the design style of the 70s and that will include jackets, sweaters and accessories with motifs of life in the forest and the mountains. The collaboration between both brands was surprising because they appeal to different audiences, however, their announcement was not all since they also hinted that Pokémon GO will be part of it.

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Although initially considered a joke, the perception immediately changed when Gucci’s official Twitter account featured one of the images from the Gucci x The North Face line showing a tent and a flag with the Pokémon GO logo.

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